Aurora James’s life is a great American “success story”— precisely because it looks so different from others we’ve seen. Scouted as a teen model, James struggled with body image and became disenchanted by the industry’s objectification of women and commodification of race. After she’d hit rock bottom, dropping out of high school, she was forced to reshape her life. A slew of fashion-related jobs led James to start her own business in a flea market: a sustainable fashion line showcasing traditional African designs that would become an award-winning international brand. Already a trailblazer in fashion, she posted a revolutionary idea in the wake of George Floyd’s murder that challenged retailers to commit 15 percent of their shelf space to Black businesses. This became the
Fifteen Percent Pledge, one of the fastest-growing social justice nonprofits.
Wildflower is the riveting story of how Aurora James made an indelible mark on the American economic system and a rallying cry for those eager to make change.