Tag Archives: publishing
The Life of a Book: Part 2 of an interview with the Digital Marketing team behind Gemina
Did anything surprise you about this project? Was anything hard or especially fun? Cayla: Iâve never been a big sci-fi reader, but once I got going and realized it wasnât anything I thought it would be, I started to have so much fun. I guess thatâs also a hope for me: I want people to discover The Illuminae Files and Gemina and realize, âOh, Iâm enjoying this book and surprising myselfâ. Itâs because of the style. That was an intial challenge that turned into something I truly loved. Stephanie: I canât really say what the most fun part is going to be yet â because itâs going to be website updates that I canât talk about yet! Kate: I was excited to make the site better and to become more strategic about how we were driving people there. Thatâs a big thing for digital marketing: we create a lot of beautiful things but if no one sees them, whatâs the point? We wanted to make sure we were getting people to see all the content we make. Itâs also always a pleasure when you work with authors that are willing to do anything and eager to participate. That makes the job a lot easier⊠not just a good book! Any last words? Cayla: Well, every morning when I get my desk, I open a tool that aggregates the images people tag with #Gemina or #IluminaeFiles, and I push the new content to our website. The amount that comes in each day is so inspiring â itâs not just a US fan base, itâs international, and it’s real a thrill to see it. Itâs a really great way to start the day, and it reminds me how passionate people are about this book. Read more about Gemina and Illuminae below, and be sure to check back soon for more behind-the-scenes interviews! Follow along: #Gemina, #Illuminae, #IluminaeFiles Follow the authors on Twitter (@AmieKaufman, @misterkristoff) and Instagram (@amiekaufmanauthor, @misterkristoff) Visit the website here: illuminaefiles.com
The Life of a Book: Part 1 of an interview with the Digital Marketing team behind Gemina
From the Editor’s Desk: Meg Leder, Executive Editor for Penguin Books, on Johanna Basford and the Adult Coloring Book Craze
The Life of a Book from Manuscript to Bookstore: Gemina
From the Editor’s Desk: Vice President and Editorial Director Rebecca Saletan on Iâm Supposed to Protect You from All This by Nadja Spiegelman
From the Editor’s Desk: Matt Inman, Senior Editor for Crown Trade on Every Frenchman Has One by Olivia de Havilland
From the Editor’s Desk: Peter Gethers, President, Random House Studio and Senior Vice President, Editor at Large Penguin Random House on Sweetbitter by Stephanie Danler
Top 3 Ways to Celebrate National Readathon Day on May 21, 2016
The countdown is on! With just one week to go, have you decided what you will read on National Readathon Day, Saturday May 21?
A fundraising and social media awareness campaign dedicated to promoting childrenâs literacy and reading at any age, National Readathon Day is an opportunity to join with your favorite authors and fellow readers across the country by using the hashtag #Readathon2016 to share your love of books and reading. Last year, the first-ever National Readathon Day succeeded in raising $100,000 benefiting the National Book Foundation and their efforts to support literacy and to deliver books to underserved communities. This year, all funds raised will benefit the American Library Associationâs Every Child Ready to Read initiative, which promotes literacy development in children from birth to age 5 through programs in public libraries nationwide.
Here are three ways you can get involved:
1. Join the conversation In the run-up to and during Readathon Day, use the hashtag #Readathon2016 to spread the word. Tell your friends how you plan to celebrate, or challenge them to see who can read more on the big day. Visit the Readathon Share page for shareable images, videos, and Gifs, and be sure to follow the hashtag to see how other readers like you will be celebrating and supporting childhood literacy.
2. Host or attend a Readathon Day party Need an excuse to gather together with friends and family? Host a Readathon Day Party! Visit the Readathon Day reading parties page for ideas on how to host a party and be sure to share pictures and videos of your party on social media. 3. Make a commitment to support early childhood literacy Visit the National Readathon Day fundraising page to make a contribution to support ALAâs childhood literacy programs throughout the country and encourage your audience to do the same by sharing on social media. We hope you will join us in supporting National Readathon Day and childhood literacy programs nationwide. Click here for more tips on what to read for #Readathon2016 and to sign up for emails. If you have questions, would like to host a Readathon Day event, or to become more involved please email the Readathon Team at Readathon@PenguinRandomHouse.com.The Life of a Book: An interview with Sales Manager Justin Goodfellow
I have the great fortune of being a Sales Manager for Penguin Adult books! In this role, I present all of the upcoming titles from Penguin Books to independent bookstores in the New York metropolitan area. In other words, Iâm a bookseller to booksellers! During the course of a year, I meet with various book buyers to discuss and select the titles that will eventually be on their shelves for readers to purchase. The part about these meetings that I love so much is that I get to be involved in curating the store along with the buyer. Every independent bookstore is unique, and it is my responsibility to learn as much as I can about the stores so that the books I sell them will reflect their personalities.Â
I also work extensively with the other departments in publishing like editorial and publicity. Editors will often let sales people read manuscripts so that we can offer feedback or let them know about a store that will be particularly excited about the book. And then there is publicity! Publicists are dear friends to Sales Managers because we work together to setup author readings and signings at different bookstores across the whole country. In my opinion, there is no better way to spend a weekday evening than to attend a reading at your local bookshop.
When you describe But What if We’re Wrong? to bookbuyers, what is your hook? What is memorable or unique about the book? Why would they want it in their store?
You would probably laugh at how little of a hook I need for Chuck Klosterman a lot of the time! His reputation precedes him, and I often sell the book well by simply saying, âLook, itâs the new Chuck Klosterman!â But there is so much more that I get to tell my booksellers about. When it comes to But What If Weâre Wrong?, I feel like Klosterman has explored a question that covers an impressive number of topics. From a conversation with Neil deGrasse Tyson about the multiverse to reasons why the NFL could potentially fail, But What If Weâre Wrong? is genius in its breadth, and that is going to bring an entirely new audience to Klosterman.
There are so many different reasons for why independent bookstores love Chuck Klosterman! One thing Iâve heard that cracked me up is that many view Chuck Klosterman as a hipper Malcolm Gladwell. Now while I personally think that Gladwell is plenty hip, I also feel like I understand the deeper sentiment underneath that opinion. There is a level of access that every Klosterman book achieves, and it results in a sincere investigation about a topic. Reading Klosterman doesnât feel like reading an author who is analyzing something from the outside; it feels like reading the carefully considered meditations of someone who is intimately involved with what they write about. That sincerity canât be faked in a reading experience because it is simply the result of skillful writing. Â
Whatâs your favorite thing about your job? What would surprise a layman to know?
What continues to strike me about my job is that I get to connect people who all love books. My publishing house considers me a specialist on the bookstores I work with, and in turn, my bookstores view me as a specialist about the publishers and all of the different titles we bring out. It is a singular role, and I love the opportunity to continue learning from the books and the people that participate in the world of literature.
Youâre a fan of Chuck Klosterman â what do you like about his writing? What do you like about this new book? Do you have a favorite moment or line?
I love that Klosterman always feels like he is writing directly to me. It creates an experience that not many authors can bring to the page. Sometimes this occurs through those passages that directly address the reader, but more often I feel addressed by a line of thought. Itâs as if a good friend of mine is laying out an issue before me with perfect pacing and allowing me to fully grasp his point of view.Â
My favorite part of But What If Weâre Wrong? is this amazing section about televisionâs ability to capture and portray a time period. The quick take away from the chapter is that while everyone might love Mad Men and think of it as crowning accomplishment that captured the 1960s, many historians of the future would probably disagree. The perceptions that created Mad Men came from people living in the early 2000s instead of the actual 1960s. Everything about Mad Men is too perfectly considered and too meticulously constructed with hindsight to be genuinely natural. Instead, a show like Roseanne offers a much more realistic portrayal of its time period. Like many families living in the 1990s, Roseanne showed a chubby American family trying to get by with okay jobs while living in a kind of messy house. For many, that is an accurate picture of life in the 1990s, and Roseanne was able to capture all of this unknowingly. The show was just created in the very same time period its characters lived in!
Read the first post in this series here, and part one and part two of the Q&A with Klosterman’s editor.