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Understanding Media
By Marshall Mcluhan
Introduction by Lewis H. Lapham
By Marshall Mcluhan
Introduction by Lewis H. Lapham
Best Seller
Category: Politics
Paperback
$35.00
Oct 24, 1994 | ISBN 9780262631594
-
$35.00
Oct 24, 1994 | ISBN 9780262631594
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Praise
…the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web’s siren call and ignore the power of the spoken word.—Wall Street Journal—
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