Inside the Competitor's Mindset
By John Horn
By John Horn
By John Horn
By John Horn
Part of Management on the Cutting Edge
Part of Management on the Cutting Edge
Category: Leadership
Category: Leadership
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$34.95
Apr 11, 2023 | ISBN 9780262047883
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Apr 11, 2023 | ISBN 9780262373630
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Table Of Contents
Series Foreword ix
Preface xi
I Through the Looking Glass 1
Introduction: Companies Do the Darndest Things 3
II Your Irrational Competitor 25
1 How Can You Get Inside Your Competitor’s Head? 27
2 Thinking about All Kinds of Competitors 49
3 How Will They React? 63
4 Are They Getting Ready to Pounce on Us? 89
III Pull Back the Curtain 111
5 Lessons from Other Professionals 113
6 How Can I Put These Concepts into Practice? 149
7 Integrate Competitive Insight into the Organization 195
IV Conclusion 219
8 You Can Understand Your Competitor 221
Acknowledgments 227
Notes 231
Index 237
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