Skip to Main Content (Press Enter)
Ben & Jerry's: The Inside Scoop by Fred Lager
Add Ben & Jerry's: The Inside Scoop to bookshelf
Add to Bookshelf

Look Inside

Ben & Jerry's: The Inside Scoop

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

By Fred Lager

By Fred Lager

By Fred Lager

By Fred Lager

Best Seller

Category: Business

Category: Business

Paperback $25.00

May 16, 1995 | ISBN 9780517883709

Ebook $4.99

Feb 02, 2011 | ISBN 9780307780645

All Formats
+
    Ben & Jerry's: The Inside Scoop by Fred Lager
    Paperback $25.00
    May 16, 1995 | ISBN 9780517883709

    Buy from Other Retailers:

    See All Formats (1) +
    • $25.00

      May 16, 1995 | ISBN 9780517883709

      Buy from Other Retailers:

    • Feb 02, 2011 | ISBN 9780307780645

      Buy from Other Retailers:

    Buy the Ebook:

    About Ben & Jerry’s: The Inside Scoop

    “Deftly and compassionately captures [Ben’s] genius in all its entrepreneurial splendor…This tale will keep you entertained.”–New York Times Book Review.

    A former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into one of America’s hottest companies. From modest beginnings–opening their first ice cream shop in a renovated gas station–to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider’s account of Ben & Jerry’s ice cream empire.

    About Ben & Jerry’s: The Inside Scoop

    “Deftly and compassionately captures [Ben’s] genius in all its entrepreneurial splendor…This tale will keep you entertained.”–New York Times Book Review.

    A former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into one of America’s hottest companies. From modest beginnings–opening their first ice cream shop in a renovated gas station–to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider’s account of Ben & Jerry’s ice cream empire.

    About Fred Lager

    Fred “Chico” Lager joined Ben & Jerry’s in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry’s board of directors. He lives in Williston, Vermont.

    About Fred Lager

    Fred “Chico” Lager joined Ben & Jerry’s in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry’s board of directors. He lives in Williston, Vermont.

    Product Details

    Category: Business

    Paperback | $25.00
    Published by Crown Currency
    May 16, 1995 | 272 Pages | 6 x 9 | ISBN 9780517883709

    Category: Business

    Ebook | $4.99
    Published by Crown Currency
    Feb 02, 2011 | 276 Pages | ISBN 9780307780645

    YOU MAY ALSO LIKE

    Looking for More Great Reads?
    21 Books You’ve Been Meaning to Read

    Visit other sites in the Penguin Random House Network

    Raise kids who love to read

    Brightly

    Raise kids who love to read

    Today's Top Books

    Today's Top Books

    Want to know what people are actually reading right now?

         An online magazine for today’s home cook

    TASTE

    An online magazine for today’s home cook