We Need to Talk About Dating

Real connection is within reach using beloved dating coach Erika Ettin’s empowering mindset shifts and foolproof advice, designed to simplify swiping, cut through common miscommunications, and empower singles to find love.

In this swipe-filled, algorithm-powered world of modern dating, singles are exhausted by the emotional noise crowding their ears—burnout, anxiety, ghosting, swiping fatigue, breadcrumbing, you name it. Everyone wants love and connection, but they’re craving guidance that goes deeper than “Just be yourself.” That’s why dating coach Erika Ettin’s kind, pragmatic, no-nonsense approach has attracted hundreds of thousands of devoted love-seekers searching for a mindset and method that actually works.

In We Need to Talk About Dating, Erika Ettin helps the confused, the frustrated, the unmotivated, and the inexperienced daters alike with step-by-step strategies, scripts, and a powerful, unique mindset shift. Learning to be Not Attached to Outcome—NATO, as Erika calls it—is the crux of success, helping you get out of your own head, lower the stakes, and start enjoying the dating process for what it is, a journey that may lead in many directions, none necessarily better or worse than another. Each chapter is built around real questions Erika has been asked and practical solutions for profiles, conversations, and dates. For example, 2Q’s and a statement is a technique for getting out of one-sided conversations and Chicken Nugget Theory teaches patience in dating, and the Tree of Needs explains how to ask for what you want in a relationship and use the answer to make forward-thinking decisions. These techniques and more will apply a healthier, more successful approach to dating, resulting in a more confident you and better, stronger connections.

Through the trials and tribulations of every step of the process, Erika has an answer. With her signature honesty and humor, We Need to Talk About Dating is a groundbreaking guide to navigating both the online and offline dating world that will leave you inspired, empowered, and excited to make connections.