Pitch Craft

An award-winning author and Stanford writing instructor demystifies the business of writing with this practical, procedural guide to creating successful pitches, impressing editors and agents, negotiating compensation, and more.

Published multi-genre writer Laura Goode had an epiphany after finishing her MFA and building a freelancing career: Nobody is teaching writers how to wield their persuasive storytelling abilities to make money from their writing. So she decided to write the business-of-writing handbook she needed most.

Pitch Craft draws on Goode’s experience as a novelist, poet, essayist, filmmaker, and creator of a pitching and publishing course to uncover what nobody else will tell you about the business strategy that creates a writing career. With unapologetic honesty earned from years of navigating the publishing world, each chapter in this valuable insider’s guide close-reads a distinct element of putting your work out into the world, such as:

• Constructing effective author bios and websites
• Leveraging your social media platform
• Developing a reliable template for pitches and queries
• Cultivating relationships with publishing gatekeepers
• Strengthening your self-advocacy skills

Pitch Craft is for writers in all genres and of all experience levels, whether you’re just getting started, are considering applying to a graduate program, or have been in the trenches for decades. After reading and completing the assignments in Pitch Craft, you’ll hold a finished pitch in hand and the knowledge and skills to navigate your dream literary career.