Crea. Una guía poco ortodoxa para hacer cosas que marquen la diferencia / Build: An Unorthodox Guide to Making Things Worth Making

About Crea. Una guía poco ortodoxa para hacer cosas que marquen la diferencia / Build: An Unorthodox Guide to Making Things Worth Making

«He colaborado en cambiar el mundo dos veces: con el iPod y con el iPhone. Ahora quiero la oportunidad de hacerlo por tercera vez» – TONY FADELL

Una guía poco ortodoxa para crear innovaciones que marquen la diferencia, de mano del padre del iPod y el iPhone.
 
Tony Fadell es un mito de la innovación y comparte en estas páginas su experiencia y su aprendizaje en algunas de las más destacadas compañías de los últimos treinta años, como Apple, Nest y Google, en el desarrollo de productos tecnológicos.
 
En este libro, estructurado como una enciclopedia, recoge todo lo que ha aprendido: lecciones sobre liderazgo, innovación, pensamiento disruptivo, emprendimiento, éxito y fracaso, combinadas con historias personales de su carrera y de su trabajo con figuras de la talla de Steve Jobs o Larry Page.
 
Un relato en primera persona de una época crucial, un retrato íntimo de algunos de los líderes más destacados de los últimos treinta años. Un legado para los genios del mañana.

ENGLISH DESCRIPTION

**New York Times, Wall Street Journal, and USAToday Bestseller**

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

So that’s what this book is. An advice encyclopedia. A mentor in a box.
 
Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice, and fascinating insights into some of the most impactful products and people of the 20th century.
 
Each quick 5–20-page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.
 
Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage—just what you make.
 
And Tony’s ready to help everyone make things worth making.