Target 100

About Target 100

“When I was losing weight, Liz was more than my coach; she was my rock, and I couldn’t have done it without her. She just got it, because she’d been through it herself (and helped about a million other people through it, too). Target 100 is Liz in book form—smart, supportive, and full of practical, simple solutions. Liz changed my life and my whole concept of dieting—and now can change, yours too.”

—Jessica Simpson

When did weight loss get so complicated?

Today, it feels like there are a million different apps, tools, workouts, and eating plans designed to help you lose weight. Some promise success via drastic, unlivable restrictions, others are so complex they turn losing weight into a second job.

In Target 100, celebrity weight-loss coach Liz Josefsberg shows you don’t have to be a slave to your weight-loss program. You don’t have to count every gram of every nutrient and every calorie you eat at every meal. Believe it or not, weight loss can be simple.

It can even be . . . fun.

A 15-year veteran of the weight-loss industry and who lost—and kept off—65 pounds herself, Liz has accrued a high-profile clientele. She helped Oscar-winner Jennifer Hudson lose weight and transform her life and coached Jessica Simpson to shed over 50 pounds of baby weight (twice!). But along with the likes of Charles Barkley and Katie Couric, Josefsberg has also coached thousands of others, everyone from stay-at-home moms to office jockeys. Along the way, she’s learned what works—and what doesn’t—when it comes to lasting weight loss, and she’s ready to share her secrets with the rest of us.

Target 100 streamlines the weight-loss process into six easy-to-follow guidelines and shows you how to adjust them to fit your lifestyle, personalizing the program so that it works for you. Josefsberg offers tips, worksheets, and powerful insights to help you fine-tune a range of weight-related behaviors, from battling stress to getting more sleep, setting the stage for permanent, long-term weight loss.

Instead of counting calories, you’ll learn how simple changes come together to jumpstart your health and wellbeing, such as:


   • Drinking 100 ounces of water a day
   • Exercising for 100 minutes a week
   • Adding 100 minutes of Sleep a week
   • De-Stressing for 100 minutes a week
   • And more!


Warm and no-nonsense, encouraging and informative, Target 100 is a holistic and revolutionary wellness book with a simple message: You don’t need to be perfect to lose weight, or transform yourself into someone you’re not. You can lose weight for good, with the world’s simplest weight loss program.