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By Roberto Verganti
By Roberto Verganti
By Roberto Verganti
By Roberto Verganti
Best Seller
Part of Design Thinking, Design Theory
Part of Design Thinking, Design Theory
Ebook
Jan 27, 2017 | ISBN 9780262335836
-
$34.95
Feb 03, 2017 | ISBN 9780262035361
-
Jan 27, 2017 | ISBN 9780262335836
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Praise
In a world brimming with product, ideas and services, Verganti’s approach clearly is tapping into a different seam – that of desire rather than need. It is more appropriate for B2C operations than B2B though he makes a fair claim for both.—Ideas for Leaders, 03.01.2018—
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