From Incremental to Exponential

Praise

“Vivek and Ismail offer a powerful set of examples and tools for incumbent businesses.”  
—Satya Nadella, CEO, Microsoft 


“Technology is indeed moving faster and upending entire industries. Companies that can learn the new rules of innovation stand to benefit from these disruptions. Vivek and Ismail’s book provides an invaluable road map for business executives in how to reinvent their companies—and own the future. It is a wonderful read!”
—Indra Nooyi, Former CEO of PepsiCo


“Building from the authors’ deep experience, this fast-paced, action-packed book delivers real insights from Vivek and Ismail. It’s a wake-up call to anyone running a company but also a positive playbook of those breakthrough responses that could make the difference between success and failure—boosting innovation metabolism and increasing the chances of survival.”
—Lynda Gratton, Professor of Management Practice, London Business School, and coauthor of The New Long Life


“Wadhwa, Amla, and Salkever have accomplished the impossible by giving readers the secrets of keeping the spirit of revolution forever young, in the spirit of Thomas Jefferson, Bob Dylan, and Steve Jobs. Through the authors’ own experience and the wisdom of many tech titans, the book prepares business builders to create and reinvigorate innovation as a way of life and as the core DNA of enterprise, anticipating the strategic, market, staffing, and leadership pitfalls so many trip over when success leads to unexpected new jeopardy. Business leaders at every stage of their careers and their business lives will find vital lessons in this book. The biggest surprise . . . is that it was not written before.”
—Jeff Sonnenfeld, Senior Associate Dean for Leadership Studies and Lester Crown Professor in the Practice of Management, Yale School of Management