What Is LEGO?

About What Is LEGO?

Which of these facts are true?
The company was started by a Danish carpenter in 1932
The name comes from two Danish words that together mean “play well”
One of the largest LEGO models ever made was created using over five million bricks

Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name–which comes from the Danish phrase meaning to always “play well”–encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O’Connor describes how a simple concept–small plastic bricks that snap together–morphed into a cultural phenomenon.