The New Craft of the Cocktail

DALE DEGROFF (a.k.a. the King of Cocktails) is universally acknowledged as the world’s premier mixologist whose innovations have impacted globally the restaurant and beverage industry. DeGroff provides consulting and bar training to beverage companies, hotels, and leading restaurants throughout the world and has won numerous industry awards. The founder and president of the Museum of the American Cocktail, the first museum in the world dedicated to education in mixology and preserving the rich history of the American cocktail, DeGroff is also the author of The Craft of the Cocktail, winner of the IACP Julia Child Award.