Convinced!

Praise

“To gain assent from others, it’s not enough to possess competence on the topic at hand. It’s also necessary to project that competence successfully. With Convinced!, at last there’s a book that shows us how. We needed this book.”
—Robert Cialdini, author of Influence and Pre-Suasion
 
“In an age of information overload and default to algorithms, the ability to assess and convey true expertise is a critical managerial competency. Convinced! will help show you the way.”
—Dominic Barton, Global Managing Partner, McKinsey & Company
 
“To land a job, enlist investors, close a deal, or lead an initiative, being the best person to play that role isn’t enough. What matters most is persuading other people that you’re the one they can count on to deliver what they need. Jack Nasher’s compelling new book lays out eight practical principles for positively shaping how others judge your competence. I’m convinced of the power of his advice. And you’ll be convinced, as well.”
—Michael Wheeler, Harvard Business School professor and author of The Art of Negotiation
 
“Every second of every day, judgement and assessments of competence are being made. Whatever your role or expertise, “Convinced” provides fascinating and practical insights into steps anyone can take to engender and promote that all important sense of confidence and trust. Compelling, highly entertaining and thoroughly convincing!”
– Matthew Layton, Global Managing Partner, Clifford Chance LLP
 
“You may have your foundation degree and experience. You may even have your MBA. But now you need to go to finishing school and read Convinced! An excellent insight into the importance of not just being competent but being perceived to be competent. A compelling read.”
—Andy Palmer, President and CEO, Aston Martin Lagonda Ltd.
 
“Perceptions matter. Convinced! identifies the behaviors, networks, and narrative strategies that you can use to shape perceptions and create a competitive edge.”
—Rupert Younger, Director, Oxford University Centre for Corporate Reputation
 
“We live and work in a world that often works to very fine margins. This book helps understand how others judge our competence, to help influence and improve that perception while remaining true and authentic to who we are.  It offers the opportunity to gain a marginal, but perhaps critical, advantage.” 
—Bill Thomas, Global Chairman, KPMG International
 
“As a river runs to the sea, power flows to those who can persuade. Jack Nasher gives you the tools you need to win others over and keep them moving in the right direction.”
—G. Richard Shell, Wharton professor and coauthor of The Art of Woo
 
“Be it in business or diplomacy, convincing people of one’s expertise is key to successful negotiations. Radiating that competence also helps leaders gain the legitimacy to lead. Dr. Nasher’s book offers scientifically grounded, real-life techniques that should be required reading for public and private sector managers alike.”
—Alexander Vinnikov, Head of the NATO Representation to Ukraine
 
“At the heart of Professor Nasher’s book is a key central thesis: it is no longer enough to be extraordinarily competent. These days, it is necessary for all top managers—and anyone who aspires to be one—to embrace the responsibility for their own personal PR. The author introduces techniques that allow readers to display their expertise in ways that will earn them the recognition they deserve. Convinced! is educational (but never pedantic), engaging, and entertaining. Highly recommended!”
—Georges Kern, CEO, Breitling SA