Serious Eater

Praise

“I’ve followed Levine’s food-writing career since it started, and if you gave me a bumper sticker that read “Ed Levine Is God,” I’d slap it on my refrigerator. (Nora Ephron thought he was godlike too; she made him an extra in her food-world film “Julie & Julia.”)” —Dwight Garner, New York Times

“Foodies and tech junkies will tear through this fast-paced tale from a food-loving entrepreneur who changed the course of food media.” —Publishers Weekly (starred review)

“Ed Levine’s Serious Eater is a hilarious and moving story of unconventional entrepreneurialism, passion, and guts. It’s also an important documentation of the very early days of foodie-ism as we know it, written by someone who rewrote the playbook on food journalism, and in doing so, generously inspired and encouraged scores of gastronauts, cooks, restaurateurs, and journalists alike.” —Danny Meyer, CEO of Union Square Hospitality Group, founder of Shake Shack, and author of Setting the Table

“Read[s] more like a carefully crafted novel than a real person’s life.” —from the foreword by J. Kenji López-Alt

“Serious Eater is 50 percent startup story; 50 percent  Ed Levine’s meticulous food diary and 100 percent wild, wacky, and entertaining. Ed’s humor, charm, and genuine love and care for great food comes through on every page. The book makes you hungry for Ed to succeed . . . and for lunch.” —Christina Tosi, founder of Milk Bar

“Full of lively and believable dialogue and events…A reminder for all that good guys can finish first.” —Booklist

“Serious Eater is seriously good! A brilliantly written account of the journey of a food media startup in New York City, it’s a delicious, sometimes stomach-churning, roller coaster ride, and each page leaves you hungry for the next. Ed’s brutal and vulnerable honesty makes you root for him from start to finish, and you’ll be so glad he invited you to a seat at his table.” —Ree Drummond, New York Times bestselling author of The Pioneer Woman Cooks

“When it comes to eating, few are as serious about the sport as Ed Levine. Serious Eater is the untold story of how Ed built his groundbreaking website and why he has devoted his life to all things delicious. After decades of spreading the good food gospel, we get a glimpse of the missionary behind the mission.” —Dan Barber, chef of Blue Hill and Blue Hill at Stone Barns

“How did we all become obsessed with food? The answer might be: Ed Levine. A tremendous writer, eater, and human, Ed has written the hilarious, harrowing, passionate, definitive true story of the birth of Serious Eats, the world’s first major food site. This is good stuff. You will eat the pages.” —Phil Rosenthal, creator of Everybody Loves Raymond and Somebody Feed Phil

“Serious Eater is big-hearted, warm, fascinating, and brave. It also made me really hungry. I loved reading about how Ed Levine overcame the seemingly impossible challenges of growing Serious Eats, fueled by his never-ending optimism. And I think you will, too.” —Brian Koppelman, cocreator and showrunner of Billions

“The deliciously true journey (with recipes) of one man’s adventures in the food business. We all need to eat, but Ed needs (all of us) to eat well.” —Seth Godin, author of This Is Marketing