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Jul 19, 2016 | ISBN 9780399562143
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Praise
“Often only the bottom line is emphasized in business. But Mark Rampolla shows how those days are over through his ZICO story, making the case that reaching for higher goals to do good…can be just as porfitable and successful, while also bettering the world.”
- SARA BLAKELY, founder and owner of Spanx
“Mark Rampolla’s journey proves that you can found businesses that you’re passionate about, that help improve global problems, and that still make money. ZICO’s example should and will help guide a new generation of ambitious entrepreneurs.”
- JOHN MACKEY, cofounder and co-CEO of Whole Foods Market and author of Conscious Capitalism
“Wise and refreshingly human. High-Hanging Fruit is more than surefire insight into building a successful business; it’s a call to action to start something that matters and use business to fuel social change.”
- BLAKE MYCOSKIE, founder and chief shoe giver, TOMS, and author of Start Something That Matters
“A Thrilling story of bringing a healthy drink to market, revealing how it’s possible to do well and do good at the same time. This book is full of powerful insights for entrepreneurs – and it’s a joy to read.”
- ADAM GRANT, Wharton professor and author of Originals and Give and Take
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