Praise

“Caulfield . . . is no scaremongering skeptic: His cure for the mess we’re in is this lucid and well-researched compendium of the best-available science. . . . Insightful and entertaining. . . . The author is waging a noble battle against a mountain of misinformation. Gently and with humour, Caulfield guides readers through the funhouse world of health sciences with an openness and spirit of inquiry.” —National Post

“Though [Caulfield] may write with the cheerful self-deprecation of the slacker dude, he thinks with an academic’s rigor and precision and knows the health maintenance territory inside out.” —The New York Times

“An entertaining and thought-provoking exposé of many of the beliefs that some of us hold dear. . . . [Caulfield’s] writing is clear and often amusing. . . . A good read that may change the way you view your daily latte or stroll around the track at the gym.”  —Winnipeg Free Press

“A humorous love letter to science. . . . Caulfield’s writing makes science fun. His cure for just about everything that ails us is insightful and . . . it’s entertaining. He offers simple, evidence-based information that’s far, far away from the magical thinking that goes with bogus health claims. . . . For a healthy dose of skepticism concerning the twisted messages, read this book.” —The Gazette (Montreal)

“Insightful.” —Maclean’s

“Entertaining and thought-provoking slam at Big Food, Big Pharma, and our own delusions. . . .  Caulfield’s often hilarious, always fascinating journey unearths a few simple truths.” —Publishers Weekly