The Complete Idiot's Guide to LinkedIn

Develop your business or career with the pre-eminent professional network

Most people who are new to LinkedIn don’t intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture. The Complete Idiot’s Guide® to LinkedIn goes beyond the usual “how to set up and account” and “create a profile” to help readers become LinkedIn super-users and get the most out of the website based on their individual goals. The book provides new users with clear and detailed guidance on:
 
• Filling out the various parts of the LinkedIn profile, customizing it to meet specific professional goals
• The right and wrongs ways of doing things on LinkedIn-especially helpful to those used to Facebook
• Finding the right people, making the right introductions, and growing and managing networks
• Finding and communicating with LinkedIn Groups to help achieve individual business goals
• Specific suggestions for using LinkedIn to find a job, market a business, raise capital, and increase sales