The Complete Idiot's Guide to Marketing, 2nd edition

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: 

•  Guerilla marketing.
•  Marketing to Boomers and Latinos.
•  Online marketing.
•  Targeted, but affordable direct mail.
•  Sample marketing plans for several types of small businesses (as well as a couple of larger projects).
•  Practical, do-it-yourself distribution strategies.
•  Analysis of business segments and trends, and much more.