Best Seller
Ebook
Published on Oct 17, 2013 | 304 Pages
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it’s on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything’s negotiable.
Author
Mark Ellwood
Mark Ellwood is a journalist whose reporting on retail has appeared in the Financial Times, Bloomberg BusinessWeek, W, Wall Street Journal, T: The New York Times Style Magazine, and Travel + Leisure. He lives in New York City.
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