Best Seller
Paperback
$24.00
Published on Feb 28, 2012 | 272 Pages
Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.
Author
Lisa Gansky
Lisa Gansky has been a founder and CEO of multiple Internet companies, including GNN and Ofoto. She currently advises and invests in several social ventures, including New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables, and Greener World Media. She is a cofounder of Dos Margaritas, a conservation-focused social venture. She lives in Napa, California.
Learn More about Lisa GanskyYou May Also Like
Crazy Is a Compliment
Paperback
$24.00
Share, Retweet, Repeat
Paperback
$24.00
Zilch
Paperback
$24.00
Finding the Next Starbucks
Paperback
$24.00
101 Biggest Mistakes Managers Make and How to Avoid Them
Paperback
$24.00
Billion Dollar Lessons
Paperback
$16.00
Winning Office Politics
Paperback
$24.00
The Big Secret for the Small Investor
Ebook
$14.99
Killing Giants
Paperback
$17.00
×