Best Seller

The Zeroes

Name: The Zeroes
Price: 16.00 USD
Availability: InStock
Author: Randall Lane
ISBN: 9781591844372

Paperback $16.00

Published on Aug 30, 2011 | 368 Pages

Buy from Other Retailers:

$16.00

Published on Aug 30, 2011 | 368 Pages

Buy from Other Retailers:

"A delicious, salacious recounting of Wall Street’s bloated decade . . . marvelously readable." –BusinessWeek

Randall lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.

Lane’s saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. Trader Monthly was an instant hit around the world. To accelerate the buzz, Lane’s staff threw parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street’s rich and powerful trusted Lane as a fellow insider-the guy who could turn an anonymous trader into a cover model and media darling.

When the crash hit, lane’s company and life savings were destroyed. But he walked away with something more lasting: an incredible true story.

“Captivating…the perfect prism to view the larger picture of what was happening across the financial canvas during those sky’s-the-limit years.”
–USA Today

“An extremely well-written book, a hard-to-put-down cocktail of small business mishaps and gigantic Wall Street egos.”
–Forbes

“A circle of characters that could have come straight out of a potboiler…vivid.”
–Bloomberg

“Great book!”
-Joe Scarborough, “Morning Joe”

“If a hustling Candide had told the story of the Great Wall Street Meltdown, it might read something like this book.”
–The Wall Street Journal

“Anyone who wants to understand Wall Street’s insanity should read this book.”
–MarketWatch

“A delicious, salacious recounting of Wall Street’s bloated decade …marvelously readable.”
–BusinessWeek

“Lane makes no excuses for the era. But the color he extracts makes for lively beach reading.”
–Fortune

“A remarkable story.”
-Forbes.com

“Entertaining.”
–The Financial Times

“What Michael Lewis did for ’80s traders in Liar’s Poker, Randall Lane has now done for trader rock stars of The Zeroes. You will be stunned by the craziness and cautioned by the consequences.”
-Jack Covert, 800-CEO-Read

“The stuff of sublime farce that could happen only in a time and place “when the obscene becomes normal,” as Lane observes.
-Graydon Carter, Vanity Fair

“Absolutely brilliant.”
-Tina Brown

Author

Randall Lane

RANDALL LANE is the editor of Forbes and the author of The Zeroes: My Misadventures in the Decade Wall Street Went Insane.Since 1917, FORBES has provided leaders with strategic insight and information. The largest business magazine in the world, Forbes has 6.1 million readers in the United States and more than thirty international editions.

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The Zeroes

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By Randall Lane