The Upside of the Downturn
By Geoff Colvin
By Geoff Colvin
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$24.00
Published on Aug 28, 2012 | 192 Pages
Published on Aug 28, 2012 | 192 Pages
Geoff Colvin, one of America’s most respected business jour-nalists, says even the scariest turbulence has an upside. The best managers know that conventional thinking won’t help them in tough times. They’re taking smart, practical steps—frequently unconventional and even counterintuitive—that will not only keep them strong, but will also distance them from the pack for years to come.
The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are the only effective tactics. They see volatility as a rich opportunity to reinvent their organizations and lay the ground-work for future growth.
Colvin shows us how these strategies really work, using exam-ples of major companies that have successfully applied them.
Author
Geoff Colvin
GEOFF COLVIN, Fortune’s senior editor at large, is one of America’s most respected journalists. He lectures widely and is the regular lead moderator for the Fortune Global Forum. He also appears daily on the CBS Radio Network, reaching seven million listeners each week. His previous book, Talent is Overrated, was a national bestseller and has been translated into a dozen languages.
Learn More about Geoff Colvin