The Art of Woo

Praise

“Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion – not confrontation-to achieve goals.” –U.S. News & World Report

“Shell and Moussa have done something remarkable here, turning a mysterious, intuitive art into a clear, systematic science.” -Robert B. Cialdini, author of Influence: Science and Practice

“Dale Carnegie’s classic How to Win Friends and Influence People remains a standard for salespeople to this day, but [The Art of Woo] is more . . . relevant in ways that Carnegie’s 70-year-old book cannot be.” –Library Journal

“Many motivational books exhort readers to “sell yourself” to bosses and colleagues. This one counsels you to do so with self-awareness, finding a style that suits your strengths and weaknesses. The bottom line: woo wisely.” –Time

“A fascinating book about how to pitch for gain and maintain long-term client relationships that are keys to success…Essential reading for anyone trying to get ahead of the pack in our competitive, global marketplace.” -Robert Wolf, Former Chairman & CEO of UBS