Satisfaction
By Chris Denove and James Power
By Chris Denove and James Power
By Chris Denove and James Power
By Chris Denove and James Power
Category: Marketing | Leadership
Category: Marketing | Leadership
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$24.00
Jun 26, 2007 | ISBN 9781591841647
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Jun 26, 2007 | ISBN 9781101216323
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Praise
If you can find a better book on customer satisfaction, buy it. (Lee Iacocca)
It always seemed that J. D. Power and Associates wrote the book on customer satisfaction. Now they have, and the business community should be thankful for it. (Horst H. Schulze, founding president and COO, Ritz-Carlton Hotels)
In Satisfaction, the customerÆs experience is broken down into bite-sized, logical components that managers can use to develop practical business strategies. A truly valuable book. (Ken Blanchard, coauthor, The One Minute Manager and Customer Mania!)
The folks at J.D. Power and Associates wrote the book on [customer satisfaction] and now theyÆve written the Æbible.Æ Satisfaction is an important book, and a good read, too. (Paul Ingrassia, president, Dow Jones Newswires)
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