Hooked

Praise

“With Hooked, Pulitzer Prize–winning journalist Michael Moss dives back into the processed food industry, continuing an inquiry that began in 2014’s Salt Sugar Fat. . . . Moss brings the same keen-eyed, lucid reporting to Hooked, illuminating the science of addiction to show that processed food is a drug. . . . If knowledge is power, then Hooked provides the facts we need to free ourselves from remaining unwitting conspirators in Big Food’s ruse.”—San Francisco Chronicle

“Excellent . . . Hooked blends investigative reporting, science and foodie writing to argue that the processed food industry is no different from tobacco companies. . . . Moss’s attention to food addiction should open eyes and convert some free market advocates.”—The New York Times

“Hooked is smoothly written, with just the right amount of fascinating scientific detail.”—NPR

“Chilling . . . succeed[s] brilliantly in evidencing the systematic venality of corporate junk food and drink interests.”—The Guardian

“Michael Moss delivers again with a deep, well-written investigation into food addiction and mass food production. With so many companies competing for our attention, dollars, and stomachs, it’s more important than ever to educate ourselves about food and arm ourselves against efforts to get us hooked. This is a very important read for anyone who cares about their health.”—Sylvia Tara, author of The Secret Life of Fat

“No one has done more to reveal the intentional and underhanded ways in which food companies manipulate our desires and eating habits than Michael Moss. In Hooked, he shows how these ongoing crimes must be challenged and stopped. A must-read for anyone who cares about food, general well-being, and justice.”—Mark Bittman, author of Animal, Vegetable, Junk

“The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important. Hooked shows how food manufacturers have taken advantage of our habits, our biology, our psychological quirks, and our ignorance to transform foods into addictive substances. He takes us into laboratories and courtrooms, kitchens and legislatures—and shows us how we can win our freedom back.”—Charles Duhigg, author of The Power of Habit

“Pulitzer Prize–winning investigative journalist Moss is a powerhouse when it comes to research and analysis, and much like his contemporary Michael Lewis, he possesses the ability to maintain a solid narrative arc. . . . He explores the often devious and potentially dangerous ways that manufacturers manipulate foods to trigger addictive behavior, spark sense memories of foods from our childhoods, and treat addiction and dependence as a corporate strategy—much like the tobacco industry. . . . Another clear-eyed inquiry into the companies that feed us, hook us, and leave us wanting more.”—Kirkus Reviews