How to Write It, Third Edition

Table Of Contents

I. 
Principles
Getting Started 2
Graphic Design & Layout 14

II.
Social
Announcement 18
Congratulations 28
Celebration of Life Events 33
Holiday Greetings 37
Sympathy & Condolence 44
Get Well 52
Welcome 57
Invitation 63
Appreciation 71
Thank-You 75
Wedding & Engagement Correspondence 82
Personal Letter 93
Love Letter  100

III.
Job Search
Networking Communications 107
Resume Cover Letter 116
Resume 126
Online & Email Applications 143
Letter of Recommendation 146
Refusing an Applicant 154
Declining a Position 157

IV.
Employment & Employee Communications
Employee Correspondence 161
Introduction 165
Memo 170
Meeting Notices, Agendas & Minutes 179
Reprimand 184
Letter of Resignation 188
Employee Termination 192

V.
Proposals & Reports
Proposal 197
Contract (Letter of Agreement) 203
Business Plan 209
Formal Report 212
Informal Report 220
Feasibility Report 223
Technical Report & Technical Writing 225
Book Proposal 229
Research 237
Questionnaire & Survey 242

VI.
Inquiries, Requests & Response Communications
Request & Inquiry 246
Cover Letter 253
Response 257
Acknowledgment & Confirmation 264
Acceptance 269
Refusal 274

VII.
Problems, Sensitive Matters & Resolutions
Complaint & Protest 282
Disagreement & Dispute 291
Negotiation 298
Settlement 303
Apology 306
Forgiveness 317

VIII.
Orders, Credit & Collections
Order 326
Credit Inquiry & Providing Credit Information 331
Credit Approval 337
Credit Denial 340
Request for Payment Adjustment 345
Offering an Adjustment 350
Collection Letter 354

IX.
Marketing, Public Relations & Sales Communication
Direct Mail 361
Sales Follow-Up 368

X.
Media Relations, Publicity & Publication
Pitch Letter 373
Fundraising 376
Media Kit 384
Press Release 385
Questions & Answers (Q&A) & Frequently Asked Questions (FAQ) 391
Biography (Bio) 394
Bibliography 396
Speech 397
Public Service Announcement (PSA) 400
Opinion Editorial (Op-Ed) & Letter to the Editor 402
Newsletter 404
Brochure 406

XI.
Electronic Communication
Email 408
 
 
Appendix 416
Index 420