When Fish Fly

John Yokoyama is the owner of the world-famous Pike Place Fish Market in Seattle. Yokoyama’s love of fish began when as a child he went fishing with his father on Puget Sound. He learned the retailing business by working at his dad’s produce stand in the Pike Place Farmers Market. At age 25, he purchased the fish stand across from his dad’s produce stand. He lives in Seattle.

Joseph Michelli, PhD, is an organizational consultant, internationally sought-after speaker, and #1 New York Times bestselling author. His books include Driven to Delight, Leading the Starbucks Way, The Zappos Experience, and, with John Yokoyama, When Fish Fly: Lessons for Creating a Vital and Energized Workplace. He presents and consults on the creation of dynamic and playful corporate cultures for corporations around the world.