Wild Design

About Wild Design

In Wild Design, environmental designer and scientist Alan Marshall presents a manifesto on nature-inspired designs, including visionary concepts as well as exhibits of actual products, landscapes, and artwork from around the world. With elegant photographs and drawings, the book incorporates the ethos of sustainability by documenting many of the results of the Ecomimicry Project, an international experiment in ecodesign that marries the skills of local artists and ecologists from Western Australia and the Carpathian mountains in Eastern Europe.

All the designs treat nature as an inspiration for ecofriendly innovations. Among the fascinating possibilities: a bike helmet based on the crustacean exoskeleton, a heliotropic house, and a car fueled by algae. Marshall argues that design should be the responsibility of all, not just a technological elite, and it is in this spirit that he offers this timely, important book.