Nicole Williams

Growing up in a small suburb of Toronto, I watched my mom leave each morning for a job she hated. I didn’t have to be much older than the age of 10 to understand – really understand – that working in a capacity that’s less than your potential sucks the life out of you. It diminishes your sense of purpose, your feelings of confidence and most importantly, hating your job keeps you from enjoying the rest of your life. This is my personal answer: I made a promise to myself at a very young age that I would never, ever do work I didn’t love.

My “PR” answer has many of the same elements but comes down to the fact that I truly love career development. With over 70% of our waking lives spent at work, I can’t imagine a more important reason to get into the game. Between studying women and work in Russia, to my first “real” job as the Program Coordinator of Career and Technology at the Canadian National Institute for the Blind, I have come to see first-hand that work gives us an amazing opportunity to realize our potential and to fulfill our dreams. Work offers us the opportunity to make a contribution – to put our stamp on the world through our best efforts – and that’s exactly what I am doing with Wildly Sophisticated Media Inc.